Apr 8, 2013
Rüsselsheim/Istanbul. On Tuesday evening, the Turkish top club Galatasaray Istanbul will rise the probably most major challenge in the club’s history. In the quarter-final of the UEFA Cup Champions League the club will meet Real Madrid for the second leg. With reaching the quarter-final the club lives up to a successful tradition. With 18 national championships and 14 cup victories, Galatasaray is the most popular and successful soccer club in Turkey. Reason enough for Opel to formalize a partnership with the top European club.
Club president Ünal Aysal and the General Manager of Opel Turkey, Özcan Keklik, signed an agreement making the Turkish club – Champions League veterans – an Opel team. In addition to being their automotive partner, Opel can also realize a host of advertising activities with Galatasaray. With that Opel is keeping a spotlight on soccer with its brand communications and expanding its international presence in this arena. The partnership with Galatasaray Istanbul, following the agreement with Feyenoord Rotterdam as one of the leading Dutch teams, has been formalized as the next building block in the brand’s strategy.
Dr. Thomas Sedran, Opel Vice President Operations, Business Development and Strategies says, “Opel and soccer – a perfect fit. The connection stands for brand values like dynamics, performance and passion. Galatasaray Istanbul is an important part of this, particularly in light of the growing markets in Eastern Europe. This won’t be the last step we take to further reinforce the connection between Opel and soccer.” Club president Ünal Aysal adds, “Galatasaray and Opel share many common values and both have a rich heritage. We are happy to be part of this professional collaboration and look forward to many shared successes.”
Prior to the contract with Galatasaray, Opel’s British sister brand Vauxhall already established partnerships with the national teams of England, Scotland, Wales and Northern Ireland. In the German National League, Opel is partner to Borussia Dortmund, Fortuna Düsseldorf, Bayer 04 Leverkusen, SC Freiburg and FSV Mainz 05.